Page 18 - HB- Church Road

Redditch Heritage Church Road

The bus depot in Church
Road 2007 23

The Redditch bus
d e p o t / g a r a g e ,
Church Road 24

The Go-ahead Group undertook a review of the West Midlands bus operations and announced in
March 2008 that it had completed the unconditional sale of 100% of the share capital of the
company to Rotala Plc. The gross asset value of the business was approximately £1 million and
the net book value was approximately nil. Owning the former companies of The Birmingham Coach
Company and Peoples Express had cost the Go-Ahead group a total £10.2 million to both purchase
and restructure the two operations into the Diamond operation.²⁵ The loss making company was
turned into a profit making entity within 3 months of becoming part of Rotala, while the Diamond
brand has grown over the last few years.²⁶

Page: 18