Page 52 - Remembering ISTEL

Remembering ISTEL

expertise in planning and operating communications systems to provide
impartial and economic solutions to customers' problems.

Whatever the size of the project, CCG is able to offer a wide range of services
from providing a technical presence to detailed studies of total
communications requirements.

COSMIC (Austin Rover Division)

COSMIC, an acronym for Computer Online Services for Managing Information

and Control, offers high function packages of immense power and value to any
established or potential computer user.

Designed to increase management effectiveness in day-to-day decision making,

COSMIC is based on mainframe computers and comprises three products:

(i) AS - Applications System - IBM's database handling and report generating

system. This service is only offered internally to BL.

(ii) FCS - Financial Control System - a decision support package that allows

economic and financial models to be built up for financial planning, control and
fore- casting.

(iii) Artemis - a project management system which enables control of large
projects including costs and resources.

COSMIC provides the user with expensive and sophisticated software at the low
cost of a bureau offering.

Direct Marketing Services

Direct Marketing Services provides a laser printing bureau service with the
skills to develop and manipulate marketing data- bases such as ARG vehicle and

customer details to produce high-quality personalised letters.

Mailing and advertising campaigns are

carried out for ARG and for individual dealers and distributors on their own
headed stationery.

Information can be researched and sorted with a high degree of selectivity, i.e.
by postcode and demographic status, to pro- duce effective and economic
mailings.

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